The Philosophy: Turning on the Faucet (Without the Leaks)

At MoreWindows, we adhere to a strict "Foundation First" architecture. We believe that spending money on advertising before establishing a solid operational infrastructure is negligent. We seal the "leaky bucket" with AI automation before we turn on the faucet of Google Ads.

Unlike generic agencies that focus on "clicks" or "impressions," our philosophy is purely intent-based. We target homeowners who are actively searching for a solution right now, ensuring your budget is spent on prospects ready to buy, not just browse.

Core Objective

To capture existing demand by positioning our clients at the very top of search results for high-intent "window replacement" searches. The goal is to feed the Leads Pipeline with qualified prospects who have an immediate need.

Detailed Deliverables & Strategy

1. High-Intent "Search Network" Campaigns

We focus almost exclusively on the Google Search Network, where intent is highest.

Precision Targeting: We target specific, bottom-of-funnel keywords such as "window replacement near me," "energy efficient windows," and "impact window installation".
Negative Keyword Grooming: We aggressively filter out low-value terms (e.g., "glass repair," "auto glass," "DIY window fix") to ensure budget is not wasted on services you do not offer.
Geo-Fencing: We strictly limit ad exposure to your verified service area to prevent paying for clicks from homeowners outside your installation radius.

2. Ad Copy & Extension Optimization

Benefit-Driven Copy: We highlight key selling points like "Energy Savings," "Lifetime Warranty," and "Financing Available".
Ad Extensions: We use Sitelink, Callout, and Structured Snippets to take up more physical space on the results page and provide direct links to "Reviews" or "Gallery" pages.
Call-Only Ads: For mobile users, we deploy campaigns designed to trigger a phone call directly from the search result, bypassing the website for faster connection.

3. Conversion-Focused Landing Pages

We do not send paid traffic to a generic homepage.

Relevance: We ensure the landing page matches the ad promise (e.g., a "Patio Doors" ad leads to a Patio Doors page).
Speed to Lead: We optimize pages for fast loading and clear Calls to Action (CTA) that integrate with our data capture forms.

4. Integration with WindowREV™

Pipeline Injection: Every lead flows directly into the Leads Pipeline, giving you complete visibility into ROI.
Immediate Engagement: The moment a form is submitted, the 24/7 AI Receptionist engages the prospect via text to qualify them and book an appointment.
Infinite Nurture: If a lead doesn't buy immediately, our system nurtures them indefinitely until they are ready to proceed.